Sole Video Producer & Animator
Role
2D/3D Animation, Video Editing, Project Management
Focusing on
2022-2023
Year
As a Video Producer & Director at BingX, a global cryptocurrency exchange platform, I led a team of video creators in creating educational and promotional content while establishing video production standards and quality control processes.
I spearheaded the company's YouTube channel growth strategy, oversaw content localization across 10 countries, and implemented data-driven optimization strategies that increased viewer engagement by 15%, while managing stakeholder relationships and maintaining consistent brand messaging across international markets.
Working at the intersection of technical education and creative storytelling, I wrote and refined video scripts for BingX Academy, the platform's educational hub, collaborating closely with product managers and marketers to ensure content accuracy and user engagement.
I managed the full production pipeline from scriptwriting to final delivery, translating complex cryptocurrency concepts into accessible narratives while create dynamic educational content that has become a cornerstone of BingX's user education resources.
Company
BingX
Year
2022-2023
Disciplines
Social Media Marketing, Sale Campaign, Branding, Educational Tutorial
Credits
Effy Lan - Motion Designer, Animator, Video Producer
Tools
UE5, C4D, Adobe Creative Suites