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Focusing on
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Contributed to the visual enhancement of amazonthe.bar as part of the redesign team. Explored over 50 concepts for logo animations and kinetic typography, crafting engaging loading motions and showcase animations to elevate user experience.
Project The Bar Redesign Year 2024 Disciplines Branding, Marketing, Visual Guideline Credits Effy Lan - Editor, Composer, Motion Designer Ruri Lee - Motion Designer Andrew Nam - Motion Designer Abigail Fairfax - Motion Designer
early exploration