Motio Designer, Editor
Role
Branding, Knetic Typography, Character Animation
Focusing on
2024
Year
This is another projects I've worked on during summer internship at Amazon, a speculative mobile game concept that reimagines Amazon's delivery experience through playful interaction. This proposal explores how gaming mechanics could merge with long-form content to engage Gen Z audiences, showcased through a series of promotional videos produced in partnership with Galaxy Studios.
The approach centered on enhancing Company's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Enriching Quality with Emotion'.
Employing the Brand methodology extracted fresh brand values, mirroring a balanced mixture of the Company's goals, shareholder anticipations, and market understandings. This tactic allowed for an intensive exploration of the company's nucleus, permitting a reinvention of its brand framework and intent.
The strategy involved not the creation of a new persona in the conventional sense but the foundation for a progressive brand metamorphosis that would navigate Company towards a more interactive, bona fide, and emotionally appealing future.
Project
Rufus Run - Prime Day Campaign
Year
2024
Disciplines
Social Media Marketing
Credits
Effy Lan - Editor, Composer, Motion Designer
Ruri Lee - Motion Designer
Claire Snyder - Graphic Designer
Mina Lim - Graphic Designer & Actress
Ben Solliday - Art Director & Actor
Design Process
Initial inspiration
Game Reference
Characters
