"Brain Rot" Game Video

"Brain Rot" Game Video

Motion Designer, Editor

Motion Designer, Editor

Motion Designer, Editor

Role

Branding, Marketing, Education

Branding, Marketing, Education

Branding, Marketing, Education

Focusing on

2024

2024

2024

Year

This is another projects I've worked on during summer internship at Amazon, a speculative mobile game concept that reimagines Amazon's delivery experience through playful interaction. This proposal explores how gaming mechanics could merge with long-form content to engage Gen Z audiences, showcased through a series of promotional videos produced in partnership with Galaxy Studios.

This is another projects I've worked on during summer internship at Amazon, a speculative mobile game concept that reimagines Amazon's delivery experience through playful interaction. This proposal explores how gaming mechanics could merge with long-form content to engage Gen Z audiences, showcased through a series of promotional videos produced in partnership with Galaxy Studios.

This is another projects I've worked on during summer internship at Amazon, a speculative mobile game concept that reimagines Amazon's delivery experience through playful interaction. This proposal explores how gaming mechanics could merge with long-form content to engage Gen Z audiences, showcased through a series of promotional videos produced in partnership with Galaxy Studios.

Stitching game play with long form content has become a popular social trend because it offers immediate gratif ication to Gen Z viewers. So, we decided to make this trend our own by producing an Amazon mobile game, “Rufus Run."

Project Rufus Run - Prime Day Campaign Year 2024 Services Branding, Packaging Disciplines Social Media Marketing Credits Effy Lan - Editor, Composer, Motion Designer Ruri Lee - Motion Designer Claire Snyder - Graphic Designer Mina Lim - Graphic Designer & Actress Ben Solliday - Art Director & Actor

Design Inspiration