BingX Rebranding Video

BingX Rebranding Video

Role

Branding, Marketing, Education

Branding, Marketing, Education

Branding, Marketing, Education

Focusing on

2023

2023

2023

Year

BingX, a leading digital trading platform, underwent a comprehensive brand evolution to reflect their growing market presence and vision for the future. As part of this strategic rebrand, I was tasked with creating a brand manifesto video that would introduce their refined identity while maintaining their core mission of empowering traders.

BingX, a leading digital trading platform, underwent a comprehensive brand evolution to reflect their growing market presence and vision for the future. As part of this strategic rebrand, I was tasked with creating a brand manifesto video that would introduce their refined identity while maintaining their core mission of empowering traders.

BingX, a leading digital trading platform, underwent a comprehensive brand evolution to reflect their growing market presence and vision for the future. As part of this strategic rebrand, I was tasked with creating a brand manifesto video that would introduce their refined identity while maintaining their core mission of empowering traders.


The approach centered on enhancing BingX's renown for excellence with sentimental significance and modern societal relevance, encapsulated in the notion 'Empowering Traders.

Project BingX Rebranding Year 2023 Disciplines Branding Credits Effy Lan - Storyboard Creator, Editor, Motion Designer, Video Producer, Project Management York Song- Motion Designer