Prime Day Self Swipe Campaign

Prime Day Self Swipe Campaign

VFX Designer

Role

Live Action, VFX

Focusing on

2024

Year

Delivered VFX post-production for Prime Day's social media campaign across TikTok and Instagram

Ever spent seconds staring at Amazon boxes?


Well, that was basically my life during Prime Day 😅


Our mission: transforming countless influencer videos by swapping out boring black shipping tape for fancy Prime Day blue ones.


Roto-brushing and masking were just the start - spent hours tweaking tape highlights and shadows frame by frame until that Prime Day blue looked factory-fresh. 😉

Company

Amazon


Year

2024


Disciplines

Social Media Marketing, Sale Campaign


Credits

Effy Lan - VFX Designer

Paul Berkshaire - VFX Designer

Scott Manly - Editor


Tools

Adobe Creative Suites